IFAI Expo Americas 2012 Power Programs – These core programs are packed with information that can be put to use immediately in a compact format. Each program contains powerful information delivered by professional speakers and will also include industry specific discussions with industry experts for relevant and direct implementation. These programs are conveniently scheduled in the mornings to allow for more time on the show floor.

Title: Sales Tactics
Date: November 7, 2012
Time: 8:30 - 11:45 am

Program Description:
This program is designed to provide impactful sales techniques by understanding who and how to sell to various demographics and personalities as well as providing sales intelligence that will help close more deals. The program will also provide industry specific examination for direct implementation.

Session 1: Preparing for What (and Who) the Future Will Bring
Presented by: Sarah Sladek

Program description: In order to position your business to attract top sales talent, drive breakthroughs, and serve customers better, employers need to understand and prepare for the evolution of the workforce and their customer’s age and demographic. The sooner your business adopts a future-focused mindset, skills and strategies needed to thrive in an increasingly virtual and flexible market, the sooner you will realize economic benefits

Session 2: Know More! The more you know, the more business you can grow.
Presented by: Sam Richter

Program description: Know more than you ever thought you could (or should) about your prospects, clients, and competition. Business and sales is all about personal relationships. When you know more about your prospects and clients, you're better able to relate on a personal level, build more meaningful connections, identify triggering events, tailor offerings, and ensure relevancy. Most important, studies show that when you practice Sales Intelligence, you'll win two times more business! In this dynamic presentation, you will discover:

• Web search secrets that you never thought possible for finding leads, creating lists, uncovering opportunities, and understanding decision makers.
• Tips and tricks for using social networks and "hidden" websites as sales and competitive "intelligence agents."
• How to use information to make a big-time impression with any prospect, and build deeper relationships with any client.

This interactive presentation has a huge "WOW" factor-you will be shocked at what you don't know (but soon will). All attendees also receive complimentary access to the Know More! Center and Downloadable Toolbar, making it easy and fun to practice what you will learn.

Session 3: Break Out discussions by industry:

• Awning Marine
• Temporary Structures/Tent/Fabric Structures
• Fabric Graphics
• Tarpaulins
• By request

November 7, 2012
9:00 – 10:00 am

Orientation for First Timer IFAI Expo Americas Trade Show Attendee
Plan to attend the First Time Attendee Orientation. It is particularly important to first-time conference attendees; however, even the most experienced IFAI Expo attendee can benefit from the orientation. Learn how to maximize your Expo Trade Show experience and how to organize your many ideas so you can easily implement them when you get back to your business.

You will meet IFAI leadership and learn about all that IFAI offers its members, how to use the Show Guide, tips on walking the trade show, networking opportunities, and much more. You’ll also meet other first-time attendees and start your networking early.

Title: Time Management Business Strategies
Date: November 8, 2012
Time: 8:30 - 11:45 am

Program Description:
This program is designed to increase productivity and profitability by giving useable tactics to better manage time to get more done in a day and to better manage job estimating and costs. After all, time is money.

Session 1: Time Management: Achieving Results Getting More Done in Less Time
Presented by: Kit Welchlin

Program description: Time is a unique resource. Day to day, everyone has the same amount. It cannot be accumulated. You can’t turn it on or off. It can’t be replaced. Learn to improve your effectiveness and efficiency through better time management and get more done in less time.
Learn:

• the self-generated time bandits that rob you of your time
• the environmental time bandits that rob you of your productivity
• what controls your time?
• the three tests of time
• the top twenty time management techniques

Session 2: Estimating Jobs for Sales & Profit: quality and timeliness impacts your bottom line.

Presented by: Jerry Grimaud, President, Lawrence Fabric Structures
Program description: Learn from an experienced industry expert that has developed tried and true estimating formulas for every phase of the job in your shop from employee labor to materials to welding to sewing to installation will be presented in a “how to” format.

Session 3: Break Out discussions by industry:

• Awning
• Marine
• Temporary Structures/Tent/Fabric Structures
• Fabric Graphics
• Tarpaulins
• By request

Title: Marketing Bonus Program – Included in a full registration or by al a carte registration
Date: November 9, 2012
Time: 9:30 – 11:00 am

Google+: Why is it important for your business?
Presented by: BreAnna Fisher

Program description: Google+: Learn more about what everyone's been talking about and how G+ can be utilized successfully by you and your business! Google Plus is a new project that is just in its Field Testing phase according to Google. During this session we will cover the basics including: Hangouts, Circles, Huddles, Sparks, and Mobile Applications. We will discuss how you can use the platform in its current state and the implications for the evolution of Google+! Google+ is obviously here to stay. Learn why you should hop on the social platform bandwagon that has accumulated 50M+ users in its beta phase.

Other social media tools that may be discussed include:

• Facebook
• Blogs
• Email marketing techniques
• Linkedin
• Twitter
• Pinterest
• Google platforms

Date: November 9, 2012
Time: 8:30 – 9:45 am and 1:00 – 2:15 pm

Program Registration – each program will have limited registration. Registrations will be taken on a first come first served basis.

Program description: This workshop will consist of an actual hands-on demonstration on the subject of sewing machine maintenance utilizing various models of sewing machines. The program will be held off of the show floor in a classroom and will be limited to a select number of registrants. More details to follow.

All programs will be conveniently located at the Boston Convention and Entertainment Center.

Please check back often for updates.

Online registration will be open in June.